Locating Potentials
Due to the importance of digitisation and its side effects, the value awareness of leading nations and companies is evolving.
Increased demand for automation and IT technologies, a general technology centring of society and the economy, networking, and collaboration are driving entire nations and industries to change the way they think.
The aspect of dematerialisation permeates all social structures and organs and also affects the added value of companies. Next economy companies are independent of growth and do not use quantitative capitalism as a maxim.
Global values have thus far dominated corporate goals and values, and are being replaced by social and ecological problems. Customer focus is prioritised and influences the revenue and value creation structures.
